Marketing Intern (Finance)

Bob Barker Company is looking for a talented Marketing Intern to join our summer internship program. This is a 12-week, full-time, paid internship program beginning on May 12, 2025. This start date is flexible by +/- one week depending on academic schedules.

Bob Barker Company offers the broadest product line and largest inventory of corrections and detention supplies to federal, state, and local government agencies and select businesses. Our vision is to transform and serve the criminal justice system by focusing on the Bob Barker values: Start with Love, Act with Courage, Deliver Solutions, Perform with Distinction, and Be Humble.

Responsibilities & Project Work

Content Creation

• Assist in developing engaging and customer-focused written content for various marketing channels including email campaigns, blog posts, social media, website updates, and product launches.
• Collaborate with the Marketing Automation Manager to ensure content aligns with the brand voice, values, and overall marketing objectives.
• Conduct research to contribute valuable insights and trends to enhance content creation.

Marketing Automation Support

• Aid in the execution and optimization of product launches and marketing automation campaigns under the guidance of the Marketing Automation Manager.
• Collaborate with cross-functional teams to gather information necessary for creating targeted and effective marketing automation campaigns.
• Learn and assist in the setup and maintenance of marketing automation campaigns.

Loyalty Program

• Complete a market analysis of loyalty programs and determine the current state of programs within our industry.
• Collaborate with Marketing, Product Managers, Sales, and Customers to evaluate different types of loyalty programs that could work for our market.
• Evaluate the company's readiness, gaps, and make a final recommendation on whether the company should implement a loyalty program.

Marketing Data

• Assist in various Google Analytics projects to ensure the marketing department has the most accurate and up to date data.
• Work alongside the Director of Marketing and Digital Strategy to better capture revenue from each marketing activity.

Qualifications

• A Junior or Senior working towards a degree in Marketing, Communications, or related field.

Skills & Abilities

• Strong written communication skills with an ability to tailor content for customer engagement.
• Basic understanding of marketing automation concepts and a willingness to learn and adapt.
• Ability to work collaboratively in a team environment.
• Demonstrated creativity and innovation in marketing or related areas.
• Strong analytical skills and the ability to prioritize effectively.
• Demonstrated ability to contribute to successful digital marketing campaigns.
• Desire to collaborate on change management strategies and implementation of marketing automation strategies.
• Familiarity with digital/print branding, messaging, and collateral development.
• Excellent written and verbal communication skills.
• Ability to adapt and learn quickly.

Benefits

• Voted Best Place to Work by Triangle Business Journal
• Hybrid Work Environment
• Onsite Gym
• Free Snacks & Coffee

Supplemental Information

This description is based on management's assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and employees, but it does not purport to be a complete list of all the elements of the job. Management reserves the right to modify the description at any time or vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling, staffing, or customer needs.

Essential Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment and requires prolonged periods of sitting or standing at a desk and working on a computer. While performing the duties of the job, the employee is regularly required to sit, talk, and hear. The employee must be physically capable of operating a computer keyboard. Specific vision abilities required by this job include close vision. 

Employment Overview

Bob Barker Company is an Equal Opportunity/Affirmative Action Employer committed to creating a welcoming environment for all team members.

Bob Barker Company follows the federal Fair Chance Act and will consider qualified applicants with arrest and conviction records in a manner consistent with applicable federal, state, and local law.

Bob Barker Company is a Drug-free workplace. Upon receipt of an offer of employment, a pre-employment drug screen is required.

Bob Barker Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) Marketing