Regional Sales Manager (Marketing)
LaTour Hotel's & Resorts is hiring for a Regional Sales Manager (RSM) in the Myrtle Beach, SC area. This position is vital to our hotel properties and serves as fundamental role to our locations on the East Coast with locations in North Myrtle Beach, SC, Charleston, SC, Ocean City, MD, and New Smyrna Beach, FL with a total of 398 units.
Full-time employees can also look forward to a more comprehensive benefit plan including medical, dental, vision, company-paid life insurance, 401(k), Employee Stock Ownership (ESOP), ancillary benefits, travel perks, and more!
POSITION SUMMARY:
The Regional Sales Manager (RSM) is responsible for achieving top-line revenue objectives across an assigned portfolio of select-service hotels. The RSM will lead all direct sales efforts, manage key accounts, and guide on-property sales teams in alignment with company and brand strategies. This role requires strong market knowledge, excellent relationship-building skills, and a focus on results.
Primary Responsibilities
- Develop and implement comprehensive sales strategies to exceed revenue goals for assigned hotels.
- Manage and grow assigned market segments, key accounts, and new business opportunities.
- Partner with hotel GMs and property-level Sales Managers to ensure individual hotel sales plans are effectively executed.
- Analyze STR reports, comp set performance, and market trends to identify revenue growth opportunities.
- Support revenue management to align pricing and inventory strategies.
- Provide ongoing coaching and development to hotel-level sales teams.
- Conduct regular market visits, sales calls, client events, and site inspections.
- Collaborate with the marketing team to leverage promotions and brand campaigns.
- Work with Brand support when necessary and ensure response to brand generated sales leads and RFP's.
Key Performance Indicators (KPIs)
- Revenue Goal Achievement: 100%+ of portfolio room revenue budget (Measured quarterly and annually)
- Segment Production: Achieve assigned segment goals (Corporate, Group, SMERF, etc.)
- New Account Development: Minimum of 15 new qualified accounts per quarter
- Account Penetration: Increase account production by 10%-15% year-over-year
- Sales Activity: Minimum of 20-25 sales activities per week
- Conversion Ratio: Close at least 35%-45% of viable leads
- Market Share Growth: Increase RevPAR Index (RGI) across assigned hotels
- Team Development: 100% completion of sales training and coaching plans
Qualifications
- Bachelor's degree in Business, Hospitality, or related field preferred.
- 3+ years of direct hotel sales experience; multi-property or regional experience is a plus.
- Strong understanding of select-service hotel sales, revenue management, and market segmentation.
- Proficiency with sales CRM (Delphi, CI/TY, SalesPro, or similar) and Microsoft Office.
- Proven track record of goal achievement.
- Willingness to travel 50%+.
LaTour Hotels & Resorts Core Competencies
Customer Orientation—A focus on meeting and exceeding customer expectations; a continuous awareness of how all work tasks and daily activities impact the customer.
Oral and Written Communication—The ability to recognize and appropriately communicate critical information; a focus on professionalism and etiquette in all communications.
Conflict Management—Orientation toward solutions in times of conflict; ability to maintain composure of self, influence composure of others, and effectively mitigate conflict situations.
Self-Discipline—A natural tendency toward achievement of goals and thorough completion of all tasks; ability to work through unforeseen obstacles and maintain focus on overall expectations.
Professional Conduct—Continuous positive representation of the organizational brand; awareness of one's surroundings and the ability to develop professional relationships with all staff.
Adaptability to Change—Positive approach to minor or major changes; the ability to help others maintain a positive attitude through times of change.
Knowledge & Skills
Accuracy: Ability to perform work accurately and thoroughly.
Energy: Ability to work at a sustained pace and produce quality work.
Goal Oriented: Ability to focus on a goal and obtain a pre-determined result. Organization: Possessing the trait of being organized or following a systematic method of performing a task.
Technical Aptitude: Ability to type 60-65 wpm; proficient in Excel and Word; and ability to use a 10-key by touch.
Other Requirements
Other duties may be required as necessitated by departmental needs.
PHYSICAL REQUIREMENTS
N (Not Applicable)
Activity is not applicable to this occupation.
O (Occasionally)
Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently)
Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly)
Occupation requires this activity more than 66% of the time (5.5+ hrs/day)
Physical Demands
Lift/Carry
Stand
F
Walk
F
Sit
C
Handling / Fingering
N
Reach Outward
O
Reach Above Shoulder
O
Climb
N
Crawl
N
Squat or Kneel
O
Bend
F
10 lbs. or less
O
11-20 lbs.
N
21-50 lbs.
N
51-100 lbs.
N
Over 100 lbs.
N
Push/Pull
12 lbs or less
O
13-25 lbs.
N
26-40 lbs.
N
41-100 lbs
N
WORK ENVIRONMENT
The RSM works during regular business hours in a busy office setting with occasional disruptions. Extra work hours may be required during busy times and 50% travel to different locations is a must.
